We put people first at Cherry Black. We do this because there’s much more on the line than simple numbers. We appreciate the hopes and dreams you have invested in your business.
Starting a business often begins with what we affectionately refer to as a “Martin Luther King Moment”. Like him, you “have a dream”. You’re enthused and motivated and are keen to set about achieving it. We applaud you.
So you’ve been up and running for a while now. You’ve got wind in your sales, cash in the register, and maybe even a few goodies to show for your success. Life is good (oh no, did we just say LG?).
How do you know what your business is worth? Many will tell you that your business is worth some multiple of your earnings before interest, taxes and depreciation and amortisation (EBITDA) but is this really correct?