Built on the belief that accounting should be straightforward.
Cherry Black began with a simple idea.
Business owners deserved an accounting firm that spoke their language, understood their
challenges and provided practical advice that genuinely helped them make better decisions.
After working in larger accounting firms, founder Paul Jones wanted to create a practice that reflected the
way he believed professional advice should be delivered. Less jargon. Less complexity.More conversations. More relationships.
More practical guidance that helped business owners move forward with confidence.
More than a decade later, that philosophy continues to shape everything we do.
From the beginning, Cherry Black has focused on building long-term relationships rather than simply providing
annual accounting services. Many of our clients have been with us for years.
We've watched businesses grow from start-ups into established companies, helped owners
navigate challenging times and celebrated the milestones that come with building something successful.
Those relationships are built on trust, consistency and knowing our clients well
enough to provide advice that's relevant to their business - not generic recommendations.
Because the more we understand your business, the more valuable our advice becomes.
Stronger together.
As Cherry Black has grown, so has the experience behind the business.
Today, partners Paul Jones, Brad Whelan and Nick Ellingsen bring together complementary expertise across taxation, business advisory and commercial finance.
While each partner has developed their own areas of expertise, they share a common approach to working with clients.
Listen first.
Understand the bigger picture.
Provide practical advice.
Help business owners make informed decisions with confidence.
It's a simple philosophy, but one that's shaped Cherry Black from day one.
More than accounting.
Over the years, our role has naturally grown beyond tax returns and compliance.
Today, we're trusted advisers to many of the businesses we work with.
We're often the first phone call when clients are considering an important decision, facing a new challenge or exploring an opportunity for growth.
Sometimes we'll provide the advice ourselves.
Sometimes we'll introduce you to a trusted specialist from our professional network.
Either way, our focus remains the same - helping you find the right solution for your business.
Looking ahead.
Businesses continue to evolve. Technology continues to change.
The way accountants work has changed too.
What hasn't changed is our commitment to providing practical advice, genuine
relationships and long-term support for the people and businesses we work alongside every day.
Because while accounting may be about numbers...
Our business has always been about people making better decisions.